RESEARCH: DISTRIBUTION OF 'THE PURGE ELECTION YEAR'

 

Research 

'The Purge Election Year'  was distributed by Universal Pictures, a division of Universal Studios. Universal Studios is a part of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. The Film was Directed and written by James DeMonaco and distributed by Universal Pictures. The Film delivers the best and most action-packed Purge yet when THE PURGE: ELECTION YEAR, the third chapter in the thrilling franchise which was released on on Digital HD on September 20, 2016.

FILMMAKERS
Cast: Frank Grillo, Elizabeth Mitchell, Mykelti Williamson
Casting By: Terri Taylor
Music By: Nathan Whitehead
Costume Designer: Elisabeth Vastola
Edited By: Todd E. Miller
Production Designer: Sharon Lomofsky
Director of Photography: Jacques Jouffret
Executive Producers: Luc Etienne, Jeanette Volturno, Couper Samuelson
Produced By: Jason Blum p.g.a., Michael Bay, Andrew Form, Brad Fuller, Sébastien K. Lemercier p.g.a.
Written and Directed By: James DeMonaco

Posters

The posters for the film display the genre firstly; showing that the film is a gruesome horror which includes murder (represented by the guns accompanied by disturbing masks to hide ones identity). Immediately the viewers can comprehend the type of film - frightening, graphic gore - and the type of themes it will include - death, torture or capturing. Viewers can proceed to watch the trailer to learn more of content of the film, but the posters are effective in engaging an audience themselves. 

Trailer

https://www.youtube.com/watch?v=RXMp9fBomJw#

 

The trailer opens with diegetic sound of a news announcement reporting upon the upcoming 'purge'. This technique teaches the audience about the narrative of the film immediately and throws them directly into the tension. The speech is accompanied by a series of clips in a montage showing people captured, drenched in blood and a news reporter who is speaking to an audience. The trailer is used to introduce the audience to the plot line and give them a quick summary of the film; revealing interesting aspects and allowing suspense to be created. The trailer is successful in gaining revenue and attention for the film. Trailers are displayed in cinemas when people are currently watching films of similar type, so therefore people who enjoy the horror genre will already be inclined to take interest. 

Online, social media and publicity

'The Purge: Election Day' reaches a wild range of audiences by using social media platforms to promote the film and gain publicity such as Instagram, Facebook and Twitter. These are important because they reach out to all age groups, probably from teenagers to elders which is beneficial because this means that more people will gain knowledge about the film. Interviews are also used to introduce actors to the viewers as they discuss the upcoming film and the themes. This enables the viewers to make connections with the actors so they form relationships and are more inclined to be engrossed by the film and want to watch online or in cinema. 

interview:  https://uk.video.search.yahoo.com/search/video?fr=mcafee&p=the+purge+election+year+interview#id=1&vid=fb2d35b6a29416331c44043cc64655ad&action=click