PLANNING: TARGET AUDIENCE

 
1. Who is my primary target audience? 

My primary target audience ages 15-35 because these are ages I believe that will enjoy thrilling and horrific scenes and perhaps older generations would enjoy this less. This is not a family film as it includes distressing scenes and themes and therefore is not appropriate for younger individuals. 

2. What kind of films and television are they likely to prefer?

Most likely they will prefer to watch thriller, horror or drama production. These genres are relevant to our film because it fits into these genres. They will enjoy films such as 'Scream' and 'It' which is a psychological horror, and TV programmes which are similar to the Netflix Original 'You' which involves the theme of stalking and following, such as what we are portraying in our film. 

 3. What platforms do they choose to watch films and where are they likely to see information about films

Most likely my target audience will use Netflix to watch content or perhaps Amazon Prime. I believe this age group is more likely to use monthly subscription with streaming service instead of watching films/tv live, such as older people probably would. They will find their information most likely from Instagram adverts or physical adverts found on places such as busses and at train stations. 

4. what brands do they prefer?

I think that the target audience will prefer younger clothing brands such as Topshop, Urban Outfitters, Zara. Secondly, they will prefer apple to other brands such as Microsoft and I believe will be very involved with their social media. I envision that the audience will use apps such as Uber for transport and public transport. Although our interpretation is hightened by the horror genre, the film also explores current issues such as death and mourning which can be relatable for audiences. 

5. What makes my film stand out from the competition and why should they watch it?

Original idea:

My film stands out because it is very modern, including the fairly new app of Uber which creates a horrific take on what could go wrong when traveling with strangers. 

New idea:

 My films stands out because it has an emotive angle of a poor teenage girl mourning the death of her beloved sister. This is accompanied by the horrific style of a ghost who is lurking in the darkness, haunting the protagonist. My audience should watch my film to be scared and thrilled by the drama and the action taking place.